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Why are some Cosmetic Surgeons seeing a rather dramatic decrease on their social media engagement?

Josh Torres

Jan 7, 2021
1 min

Why are some Cosmetic Surgeons seeing a rather dramatic decrease on their social media engagement?

Regardless of the platform that you use (Linkedin, Facebook, Instagram), algorithm changes can really destroy your engagement and reach online. As a mater of fact, they can turn your page completely obsolete, to the point that no mater how much you post your content will not be seen. For the average page, Facebook will show your content to only 3% - 5% of your followers, which makes it really difficult to be discovered, announce promotions or bring in new people to your pract

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Success is a compilation of micro commitments done over an extended period of time.

Josh Torres

Jan 6, 2021
1 min

Success is a compilation of micro commitments done over an extended period of time.

These micro commitments are the foundation of business success. It’s doing the small boring things that most gloss over and procrastinate on. We think of these micro-commitments as not as important so we decide to start tomorrow or do this other thing instead. "Maybe if we don’t think about it it won’t become a problem…" I've been there. Guilty as charge! 🙋🏼 You see this a lot especially in marketing. You want the success that comes from having a marketing strategy, but you

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Cosmetic Surgeons pay you to drive more revenue to their medical practice

Josh Torres

Jan 5, 2021
1 min

Cosmetic Surgeons pay you to drive more revenue to their medical practice

Business owners don't care about how many page likes you get - they want to know how you will increase revenue for their business. When someone pays you its because of the results you can get them. Nothing else matters. There are 2 ways you indirectly contribute to this. - Ideas. - Execution of those ideas. However, you need to know what is working and what doesn't. Take, for example, posting content. Most medical practices already have someone posting content for them. But t

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You can’t solve a $200,000 problem with a $500 dollar mindset.

Josh Torres

Jan 3, 2021
1 min

You can’t solve a $200,000 problem with a $500 dollar mindset.

You read that right. I frequently speak with Plastic Surgeons and Med Spa owners whose main struggle is getting more people through their front door. Some already have an established practice, others are just in their first few years of business. But something that is invariably certain, is that making cheap money decisions won’t get you above average results. How would you know if you’re leaving substantial revenue on the table by not implementing proven strategies and syste

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Are you Taking Advantage of Facebook and Instagram?

Josh Torres

Oct 3, 2018
2 min

Are you Taking Advantage of Facebook and Instagram?

The truth is that the current state of Social Media is at the best it's ever been. The biggest brands in the world are investing millions of dollars into these social platforms because the cost to acquire a customer, expand their brand and promote content, is extremely low. When you compare the reach of a billboard to the reach of a single Facebook ad, the differences are astronomical. For example, in a billboard you are targeting anybody and everybody, without taking into co

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Josh Torres

Aug 9, 2018
3 min

10 Ideas to Post on Instagram

As a person that constantly struggles to come up with fresh and evergreen content, I wanted to share some of my thoughts on content I have researched and seem to work. Keep in mind that this also helps enunciate your brand and the message you are trying to convey. Some of the biggest brand names in the world use these tactics, and I would recommend you use them as well. Choose and pick your favorite one's, as not all choices will be for you. Make sure to focus on the strategi

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Transform Your Business With This One Tool

Josh Torres

Jun 18, 2018
2 min

Transform Your Business With This One Tool

If you have been paying attention to the changes occuring with Facebook, you know that we are currently in a Messenger Gold Rush, and here's why: 1. You can create a Messenger list, just like email. The great advantage about this is that while email open rates stay at the low 20%, Messenger open rates are hitting the high 90%. This makes Messenger subscribers 10 times more valuable than your current email list! Imagine having 1,000 people in your email list and 950 of them se

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Why Digital Marketing Is The Future Of Advertising

Josh Torres

May 12, 2018
2 min

Why Digital Marketing Is The Future Of Advertising

What is Digital Marketing? Digital Marketing is similar to traditional marketing, but focusing on utilizing other platforms that are not newspapers, journals, texbooks, or other medium that was used 30 years ago. As the word "digital" says, the main focus is on electronic mediums. Our cellphones, tablets, & computers are the attention hacking devices of the 21st century. Nowadays, most people consume their information from platforms such as Facebook, Instagram, Snapchat, Twit

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Josh Torres

May 5, 2018
2 min

How to Increase Engagement in Instagram

Social media has distinguished itself as the poster boy of the internet era. It has become the major platform for connectivity and even networking, being home to residents of Las Vegas. This makes it a reliable platform for marketing where potential business partners and customers can connect, forge a relationship that satisfy their individual needs. Meanwhile, Instagram being one of the most popular and having a user base of about a billion, is indeed a very good platform fo

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