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First off, we need to define what a Lead Magnet is. A Lead Magnet is an irresistible offer or bribe you provide to your prospect in exchange for their contact information. The goal is to generate as many leads as possible by offering some real value up front. But... Before offering some value, you need to define your audience or who your ideal avatar is. Once you've defined what your prospect looks like, you can proceed to creating the Lead Magnet. Let's begin! ... Your Lead

The truth is that the current state of Social Media is at the best it's ever been. The biggest brands in the world are investing millions of dollars into these social platforms because the cost to acquire a customer, expand their brand and promote content, is extremely low. When you compare the reach of a billboard to the reach of a single Facebook ad, the differences are astronomical. For example, in a billboard you are targeting anybody and everybody, without taking into co

If you have been paying attention to the changes occuring with Facebook, you know that we are currently in a Messenger Gold Rush, and here's why: 1. You can create a Messenger list, just like email. The great advantage about this is that while email open rates stay at the low 20%, Messenger open rates are hitting the high 90%. This makes Messenger subscribers 10 times more valuable than your current email list! Imagine having 1,000 people in your email list and 950 of them se

What is Digital Marketing? Digital Marketing is similar to traditional marketing, but focusing on utilizing other platforms that are not newspapers, journals, texbooks, or other medium that was used 30 years ago. As the word "digital" says, the main focus is on electronic mediums. Our cellphones, tablets, & computers are the attention hacking devices of the 21st century. Nowadays, most people consume their information from platforms such as Facebook, Instagram, Snapchat, Twit