Do you want to know some of the most effective medical marketing strategies on how to get more patients?
Great! Healthcare marketing is an essential part of business growth for any medical practice. The truth is, most medical practices struggle to acquire new patients. Moreover, patient retention strategies are also an important part of digital marketing for doctors.
Today I want to share with you some of the most profitable patient retention strategies and medical marketing strategies. These strategies are crucial to your medical practice success.
So without further ado, here are the Top 15 ways on how to get more patients to your medical practice.
In today's digital age, having a strong online presence is crucial if you want to acquire new patients. According Patient Pop, three of four people have searched online to find out about a doctor, a dentist, or medical care. Meaning, if you focus on improving your medical practice marketing, you can get more patients.
There are many ways you can improve your online presence. For example, medical seo is incredibly effective. Medical facebook ads are another great way to acquire new patients. At Blue Media Online we focus on digital marketing for doctors that drives revenue and results.
Don't settle for less effective medical marketing strategies.
Search Engine Optimization (SEO) or medical SEO, can help your medical practice get more patients. This increases your visibility in search engine results pages, such as Google, Bing and others. As a result, potential patients can find your practice more easily. And you can outrank your competitors, so they end up choosing you over your competition.
To optimize your website with medical SEO, you need to start by performing market research. That will provide you with relevant keywords you can use in your content. You also want to evaluate your meta descriptions, Titles, and URLs.
SEO for medical practices is a must nowadays if you're looking for ways on how to get more patients.
Local SEO can help your medical practice appear in local search results. This is beneficial when potential patients are searching for healthcare providers in their area.
To leverage local SEO, start by creating a Google My Business listing. This ensures that your medical practice's information is accurate and up-to-date. You can also create content and prompt your current patients to leave reviews. This should be a part of your healthcare marketing plan.
Online advertising can be an effective way to attract more patients to your medical practice. For example, at Blue Media Online, we attract new patients for our clients with Facebook, Instagram and TikTok ads. Ads allow you to target potential patients based on demographics, interests, and search queries.
Digital marketing for doctors has been a very profitable strategy for our clients. We consistently acquire new patients and include patient retention strategies.
Our clients see anywhere from a 2X - 100X return on their investment. We've generated millions of dollars for Plastic Surgeons and MedSpas because we know what works and what doesn't.
Virtual consultations allow patients to receive medical care remotely, which can be particularly appealing during the COVID-19 pandemic. According to a report by McKinsey & Company, virtual consultations increased significantly since the pandemic began. Over 46% of consumers used these services since 2020.
Offering virtual consultations is an easy and effective way to acquire new patients that otherwise would've gone elsewhere. This can be easily implemented into your healthcare marketing plan.
A patient referral program can motivate current patients to refer their friends and family to your medical practice. According to a study by Nielsen, 92% of people trust recommendations from friends and family more than other types of advertising.
Word of mouth occurs naturally. But with the right incentives, it can serve as a patient retention strategy and grow your practice.
Positive patient reviews can help establish your medical practice's credibility and attract more patients. According to a survey by BrightLocal, 91% of consumers read online reviews when searching for local businesses. If you're still wondering how to get more patients, ask for reviews from your existing patients. Your medical practice growth depends on it.
Virtual tours of your medical practice can give potential patients a better sense of what to expect when visiting your facility. According to a study by Google, 67% of people want more virtual tours when searching for businesses online. Include this in your social media content as a part of your medical practice marketing.
Educational content can help establish your medical practice as a thought leader. It will also help attract potential patients who are searching for health-related information online. By marketing your medical practice, you can acquire new patients in the short and long term. Make sure to include content that not only helps you capture leads and book appointments, but also educates your audience.
Webinars or live events can be an effective way to engage with potential patients and educate them about your services. You can give them samples of treatments, show them your office, explain complex procedures, give them special pricing and capture leads. It's an immersive way to build a deeper connection with your future patients and get more patients.
A Blog allows you to add fresh new content into your website and to rank for medical SEO. You can educate your audience, attract new patients and build a community of people that trusts you. Medical marketing agencies use Blogs as assets to acquire new patients and as patient retention strategies.
This one should be obvious but you would be surprised. Exceptional customer service can help your medical practice stand out from the competition and establish a positive reputation. It's not just about getting a great Google review or having them telling a friend. Exceptional customer service creates an atmosphere of excellence that can be felt by new and existing patients.
When you pride yourself to deliver high quality customer service, you grow your medical practice as a result. Strategies to improve patient satisfaction pay off big time in the long run.
Most medical practices spend their resources trying to acquire new patients. But they forget to follow up and nurture the relationship they have with their existing patients. Instead of always asking yourself, how to get more patients, look for creative ways to re-engage existing customers.
Medical Retargeting ads are a phenomenal way to re-engage with your current patients. Since we can target them with medical Facebook ads and Instagram ads, we use this strategy all the time. It's one of the benefits of advertising on Facebook.
Medical Email Marketing can be an effective way to keep patients informed about your medical practice's services, send reminders and promotions. According to a study by Campaign Monitor, email marketing has an average ROI of $42 for every $1 spent.
Part of your medical clinic marketing plan should be to offer flexible payment options. Offering flexible payment options can make your services more affordable and accessible for potential patients. According to a survey by TransUnion Healthcare, 79% of patients are concerned about their ability to pay for medical services. Having an option like this is an important piece on how to get more patients.
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