Common Mistakes for Plastic Surgeons and Med Spas to avoid with their Content Creation Strategy
Struggling to generate results with your content for your Med Spa or Plastic Surgery Practice?
These are 2 common mistakes you want to avoid to prevent your content from receiving little to no engagement.
1. Do NOT use Stock Images in your Plastic Surgery Marketing Strategy.
I’ve seen this time and time again.
The Plastic Surgeons and Med Spas we work with at BlueMediaOnline that use original and raw content always outperform the other Facebook and Instagram accounts that use stock images.
I get it.
It's easier, it saves time and it's more convenient to slap on a stock image to get it over with.
But the difference in results is night and day.
Your audience is looking to connect with you as a business owner and they couldn’t care less about seeing a pretty stock picture that provides no value and says nothing about your business.
Instead, create original videos and images that while they may not be perfect, they tell a story, show a result or inform and educate you audience.
Here are a few suggestions: before and after pictures, videos where you are answering questions regarding popular procedures such as Breast Augmentation or Liposuction, patient testimonials and images or videos of your medical practice.
Which now brings us to point #2.
2. Not using the caption space in your Ads for Plastic Surgeons.
It’s common to see social media content and Facebook ads for Plastic Surgeons where no written word is tied to the image.
You may have a clear understanding of what you offer, but your audience doesn’t.
Which is why having a Plastic Surgery Marketing Strategy is important.
The caption is the ideal space to provide as much information in a way that is clear and easy to understand.
If you have no idea what to write, consider adding at least 1-2 sentences where you describe the benefit, the advantages and who it's for.
The more clarity and context you provide, the easier it will be for your audience to make a buying decision.
To your success,
Blue Media Online