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  • Josh Torres

Why Digital Marketing Is The Future Of Advertising

What is Digital Marketing?

Digital Marketing is similar to traditional marketing, but focusing on utilizing other platforms that are not newspapers, journals, texbooks, or other medium that was used 30 years ago. As the word "digital" says, the main focus is on electronic mediums. Our cellphones, tablets, & computers are the attention hacking devices of the 21st century. Nowadays, most people consume their information from platforms such as Facebook, Instagram, Snapchat, Twitter, Reddit, and many other similar sources. The basic advertising & marketing principles are still at the core of this innovative phase. But there is a seemingly more insightful guide to get into the consumers head by studying their behavior, interests and demographic. This is how the digital marketing arena is looking to evolve.

One of the most effective ways to dominate such a broad digital market is to go very specific into your audience or "niche". A niche is a very specific group of people that have similar interests. For example, people that like basketball is considered a niche, in this case a broad niche. You may narrow it down to people that are interested in specific players such as Lebron James, for example. That would be a very specific niche. These are the type of people that you want to find, people that have interests in specific niches. A way to evaluate if someone is in your audience is to visit their social media handles and see who they follow. This gives you an idea into what type of content they prefer to see. With the power of social media, you can target such people (to sell them, educate them, etc), and turn them into loyal fans of whatever you are offering. This is the big difference between traditional marketing and digital marketing. You are able to handpick the people you want to convey your message to. This means that every advertising dollar that you use is well spent.

This is only one example of the multiple reasons why learning internet marketing is important. The other option is to hire a social media agency to take care of any and/or all your social media needs. Here in Las Vegas, we have a lot of businesses that lack social media presence because they don't know the in's and out's of how marketing in the internet works. Also, most of the business owners lack of time, patience, and are really busy running their business to even bother figuring out how to learn marketing in the digital era. This is where hiring a social media agency in Las Vegas comes in handy.

In conclusion, if you want to succeed in digital marketing, you need to know the right information and develop the right skills. If you had to develop just one skill, I would recommend you learn Facebook advertising. You can hire a consultant to teach you, buy a course, or just learn from trial and error. The important thing is that you take advantage of the opportunities that digital marketing brings. If you would like to reach out to me, feel free to email me at

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