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  • Josh Torres

How to Increase Engagement in Instagram

Social media has distinguished itself as the poster boy of the internet era. It has become the major platform for connectivity and even networking, being home to residents of Las Vegas. This makes it a reliable platform for marketing where potential business partners and customers can connect, forge a relationship that satisfy their individual needs.

Meanwhile, Instagram being one of the most popular and having a user base of about a billion, is indeed a very good platform for several purposes here in Las Vegas: self-expression, business networking and marketing etc. In order to leverage on the potentials that abound on this platform as a tool of publicity, one needs to understand how to increase her engagement.

Operating as a photo and video sharing platform, Instagram has one of its feature called the Instagram story aspect that allows you to share information that self-destructs after 24 hours. From a marketing angle, you can use the platform to increase your engagement.

In fact, Instagram allows you to combine text with a video or music, use word overlay to create effects that are pleasant, explore several filters, and being creative isn't enough, you really need to be observant. If you want to increase your engagement, you need to take note of what catches your audience attention. In a bid to achieve this, let’s take a peek at some simple guides.

Eye Catching Graphics

Considering the fact that Instagram is a photo and video sharing platform, you should make use of properly designed animation or graphics that are precise in passing the message across. That will improve your marketing strength and will be helpful in drawing the attraction of your clients.

Heard about hashtags?

Do you know you can create several multiple marketing campaigns with hashtags that are catching or fall in line with a trending topic in Las Vegas that has direct relationship on your product? Check how many people are following, where it is trending and use it in such a way that it fits into your campaign.

Coupon or Flash deals

Everyone in Las Vegas would definitely want to have a feel of coupons, you can offer attractive sales coupon or Flash discounted deals to attract potentials customers as this will increase your engagement.

Nevertheless, it is important that you are aware of what social media ethics is all about as you need to be considerate of other users. This is where you need a social media agency.

Besides, you need to engage with your audience through comments replies on your post, and be timely in doing that. If you cannot, then hire a social media agency. You need to understand that your response is just to keep your place in their list. However, if it is a message that involves a person trying to know more on your product, it is best you give insight and ensure, you are also free minded in your conversation.

Increasing your engagement on Instagram is something really easy and also comes in handy for you if only maximize it so as to build your marketing strength in Las Vegas.

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