Plastic Surgery Marketing Agency - The Most Effective Strategies To Generate High Quality Leads
There's been a dramatic shift in the way people consume content and advertise in social media, opening up opportunities for medical practices to stand out in a creative and engaging way.
Take for example platforms like TikTok, where they've taken the world by storm.
What once started as a kids dancing app, has now become a hub for businesses to grow and gain an immense amount of visibility and build their brand.
(That's where a Plastic Surgery Marketing Agency like Blue Media Online, comes in. We use platforms like Facebook, Instagram and TikTok marketing, to bring you more paying customers and leads).
Yet, some businesses still show resistance to adopt such a platform as a part of their marketing strategy, eventhough the results you can generate can be immensely profitable.
It reminds me of when the internet itself was considered a fad... fast-forward to today, it's a part of our daily lives and seems like we can't live without it.
My point is, Social Media platforms like TikTok and Instagram are no different.
These platforms are quickly being adopted and used to grow businesses small and large. So why not for you?
As a medical marketing agency, the video strategies we've been implementing for our Plastic Surgery and Med Spa clients to generate high quality leads and increase their revenue have been crazy effective.
Here's a few of them:
- Longer video format has an incredible advantage in that it can be repurposed to create multiple, smaller pieces of content in written form, audio, images and short video clips. In contrast, you can't take written content to create videos or audio. Meaning, people that focus on creating video content have an innate advantage over those than don't. It's the ultimate repurposing model. It's a part of our medical spa marketing strategy.
- With platforms like TikTok, Instagram reels and stories, they've prioritized short video format where you can cross-promote the same piece of content to reach different audiences and demographics.
- Using video content to advertise has been a best performer for my Plastic Surgery and Med Spa clients, where we generate leads of much higher quality at a lower cost.
- Since the price to get good quality engagement is so low, there is huge upside in knowing how to advertise correctly to generate leads and increase sales. Yet, another advantage of working with a specialized Plastic Surgery Marketing Agency.
- Using advertising to bring you more paying leads. (We implement some of the most effective plastic surgery marketing strategies to bring our clients above average ROIs).
- Build an audience you can offer your services to. Think email lists, audiences you can retarget and SMS campaigns. However, don't just focus on sales, earn your audiences trust to create repeat customers.
- Creating educational and engaging content has never been so important. Your videos live on forever and can be rewatched endlessly. Think about that when thinking of your medical marketing strategies.
- Prioritize recording videos with your phone. It makes it easy to access and edit. You also don't need a big production team everytime you want to share a video.
- Think of creative ways to stay in front of your audience to build social authority and stay relevant.
Just like any marketing strategy, you need to think long term. The one's that are willing to play the long game and keep on building on top of their brand are the one's that will continue to win and grow.
Don't wait to start advertising or creating content once you need it, because by then it will be too late.
To your marketing success,
Owner of Blue Media Online