Social Media Marketing For Plastic Surgeons - Mistakes To Avoid and How To Fix Them
Updated: Apr 23, 2022
At Blue Media Online, we work with some amazing Plastic Surgeons and Med Spas and after evaluating their Social Media strategies, there are four things we always recommend improving in order to increase revenue and attract higher quality leads:
1. Being Strategic with your Marketing for Plastic Surgeons
Especially with your content creation strategy. I see many doctors posting content on platforms like Instagram, Facebook and TikTok on and off. You want to plan ahead and identify what content is performing best so you can duplicate what works best. Create content > distribute > analyze results > optimize and make changes > repeat. If something isn't working as well and there's no intention behind it, eliminate it.
2. Develop a Plastic Surgery Marketing Strategy
Posting content and creating ads are not necessarily a marketing strategy. However, how you utilize your content to generate a specific result is. A strategy of clients see a lot of success with is our Magnetic Marketing Strategy. Where we focus initially on getting people to know, like and trust you. Once they know who you are, what you do and how you can help them you can run retargeting ads to turn them into booked appointments. By implement this correctly, you will attract lots of new qualified leads that are ready to purchase from you.
3. Not Following Up On Time
This is one the most important steps when running Facebook ads and Instagram ads. You need to have a CRM follow up system where you can send automated text messages, phone calls, voicemails and emails without all of the extra effort and hard work. By following up in time, you are dramatically increasing the number of leads that turn into booked appointments, leading to more revenue thanks to your Plastic Surgery marketing efforts. If you don't have a follow up system that saves you time and can bring in more consistent patients, click here.
4. Expecting Immediate Results
As the owner of a Plastic Surgery Marketing Agency, keep in mind that results take time. Depending on your objective, some more time than others. Focus on building a solid marketing foundation before expecting to generate results. Once you have a solid foundation to stand on, you'll see the results start to pour in.
To your marketing success,
Owner of Blue Media Online