The Best Retargeting Ads for Plastic Surgeons and Med Spas - Digital Marketing Agency in Las Vegas
Updated: Nov 5, 2021
Let's talk about ads. Specifically Facebook Retargeting Ads.
I see so many different Plastic Surgeons and Med Spas sleeping on retargeting ads, when it can easily become an additional revenue source for your medical practice. Retargeting ads are only one of the many important parts of any successful advertising strategy.
Here are three things you need to know. 👇🏼
1. You want to improve your website lead quality by segmenting your visitors based on time spent on your site and the specific pages visited within the site.
For example, you can track how many website visits you get to your testimonials page. With that data available you can decide to advertise using a testimonial video as a selling point for your product or service.
This alone will dramatically improve your retargeting ads lead quality.
We do this for our current clients, which lowers their cost per lead (CPL) in half, while at the same time increasing their lead flow and lead quality.
This is effective marketing strategy we use on Instagram as well.
2. Leverage your social media following and engagement to create ads that retarget that specific audience.
This works best with pages that have high engagement and/or thousands of followers on their Instagram or Facebook page.
Since your social media followers are people that know who you are and are familiar with your work, you can retarget them at a much lower cost and higher lead quality.
More leads = More patients = more revenue for your practice.
3. Upload your email list into Facebook and Instagram.
Most businesses have an email lists of thousands of leads and customers.
Facebook has a secret hack where you can upload your email list to target your current customers, and people similar to your customers.
Leading to Facebook ads that are only viewed by your customers and leads that opted in.
It's a great way to create repeat customers and increase LTV.
At Blue Media Online we take it a step further.
We create Lookalike Audiences (LLA) to always have a fresh, high intent audience to retarget.
For repeat customers, seasonal offers is another great way to add variation to offers that stay the same year round.
Since we are one of the Best Marketing Agencies for Plastic Surgeons in Las Vegas, we know what works and what doesn't.
If you're working with a marketing agency that doesn't have these 3 retargeting strategies they are doing you a disservice and leaving you tens of thousands of dollars on the table.
Take action, implement and let me know how this works for ya!
If you need help or would like to improve your digital marketing efforts, send us an email at firstname.lastname@example.org or schedule a call with us directly using this link --> https://calendly.com/joshtorres/30min
To your marketing success,
Owner of Blue Media Online