Top 3 Healthcare Marketing Strategies for Plastic Surgeons and Med Spas
If you’re looking for medical marketing strategies where you can target people that are most likely to buy from you, this is for you.
If you want to fill up your pipeline by attracting more patients and booking more consultation for your medical practice, this is definitely for you...
There are 3 digital assets most medical practices have but don’t know how to correctly leverage to attract more patients and create repeat buyers.
Those are: your Email list, Social media, and your Website.
These 3 digital assets have the unique advantage that you can create medical remarketing campaigns for each one of them to capture higher quality leads, increase phone calls and schedule more appointments for your Plastic Surgery medical practice.
If you haven’t tried medical marketing and remarking ads, you still have left to uncover one of the most profitable areas of medical advertising.
Let’s break it down.
#1: Medical Social Remarketing:
Here live the people that know, like and trust you. These are the people that consume your content consistently and have seen your work. Social proof is strong here. You have a combination of people at different buying stages: people that want to buy, are ready to buy, will buy in the near future or are still considering.
Your medical Facebook ads, healthcare TikTok ads (and content creation) should target consumers in their respective buying stage. Otherwise, you’re missing out on a large amount of potential buyers. Josh Torres from Blue Media Online, a Plastic Surgery Marketing Agency, has found that most practices that run medical marketing campaigns don't use social media remarketing ads.
#2: Medical Website Retargeting: (Hint: We love this one at Blue Media Online)
This Plastic Surgery marketing strategy generates the warmest leads available. You want to prioritize capturing healthcare leads in this stage since they are looking at your website services in real time. (Combined with medical website SEO, its an incredible medical marketing strategy). Timing here is crucial. Ask yourself, what service is this person really interested in?
You can obtain that information using healthcare marketing and Pixel data, to create ads and target them. You have a small window of opportunity here to turn that prospect into a buyer by capturing them as a lead or getting them to call you. We've generated our clients $20,000 - $100,000 per month in revenue for our clients with healthcare retargeting ads.
# 3: Medical Email List Remarketing:
Here we want to focus on the people that haven’t bought from you yet and on creating repeat customers. Provide a combination of education and selling of your med spa and plastic surgery services. Education builds brand and goodwill —> People buy from people they know, like and trust. —> More transactions by decreasing buyer resistance.
Medical Remarketing has many layers to it, but identifying how to use Facebook retargeting ads in your business can unlock new levels of growth.
If you’d like for me and my team to help you run profitable advertising campaigns that will increase your lead flow, phone calls from customers and revenue, click the link below or go here.
To your marketing success,
Owner of Blue Media Online