Getting low engagement? Leads not converting? Or sales starting to slow down?
You are not alone my friend.
Q4 is the quarter where ad costs start to increase and if you're not paying close attention to your social media marketing strategy, things start to slow down. However, it's also the time when Plastic Surgeons and Med Spas start getting serious with their Facebook and Instagram advertising budget as everyone wants to end the year on a positive note and continue building on that momentum into the next year.
So if you're looking to take advantage of the last month and a half that's left of this year, here are 3 Marketing Tips to focus on to maximize profits and grow your Plastic Surgery online presence.
Managing multiple traffic sources can be overwhelming for any business owner. You have Google, plus all of the other Social Media Platforms to choose from. Using them all at once is no easy task.
If you have a limited social media marketing budget, the last thing you want to do is cut that marketing budget into multiple pieces, never fully committing to one channel, where you end up splitting your energy and focus, and with that your profits.
Instead of allocating 50% of your marketing budget here and 50% there, pick one traffic source where your ideal customers spend most of their time and commit 100% to that channel.
As a Social Media Advertising Agency for Plastic Surgeons & Med Spas, we recommend concentrating on mastering one channel before jumping over to the next.
By focusing on just one channel (for example, Facebook ads), you can easily scale your Plastic Surgery practice and become much more profitable than with two channels combined.
The more people see and recognize you for one specific service (For example, Liposuction, Breast Augmentation, Facelift, etc), the more popularity, brand awareness and authority you build.
You'll also minimize distractions from your other services and eliminate decision fatigue, positioning you as the industry leader around that one thing.
As you pull-in more people into your business, you can upsell into other services or products while keeping your main core offer as the main driver of traffic.
Going all in on one offer will always beat having multiple segregated offers.
And last but not least...
The color of your banner (you need an hour to choose between Burgundy or Maroon? Really?), pondering over the best time to post, your videos not being perfect…
Newsflash - People prefer the raw and unedited version of you. Give 'em that.
No matter how perfect you may think things are, there will always be something you can improve and polish.
But for now, just do!
It beats not implementing because you're overthinking things.
Trying to be perfect is a never ending game.
Stressing about every little decision will only hold you back. Just do what you have to do and move on.
To your marketing success,
Owner of Blue Media Online
It’s time to change it up and we’re here to help