You need to speak the platforms language in a way that allows you to stand out, convey authority, and provide value.
Meaning, you need to optimize your marketing strategy depending on the platform you're using.
If you're just sharing the same type of content throughtout IG, Facebook, Twitter and TikTok, you may think that you're being efficient by "being everywhere", when in reality it's probably damaging and having a negative effect on your brand.
You see, when you share social media content that isn't innate to the platform you're using, it's easy to identify.
It feels like it doesn't belong there.
It feels rushed and un-original.
You'll start noticing a slow but steady decrease in reach and visibility.
You account stops being recommended as an account to follow and engage with.
It's a slow death and you don't even notice...
However, by implementing each platforms best Plastic Surgery marketing practices and sticking to content strategies that work, you can exponentially reach more people, capture more leads and increase sales, while growing your social media presence.
However, one of the biggest traps business owners fall into is not investing into their creatives, their copy, their ad campaigns and content strategies, and just settle for what's quick to share and create, regardless of the outcome.
You can't expect the bare minimum to yield top-dollar results.
It's not a winning strategy.
You need to think as if you were a media company, like Blue Media Online. A content producing machine that delivers an insurmountable amount of value to your customers in the form of content and ads.
That’s how I've been producing profitable results for my clients.
Unfortunately, not many business owners end up implementing such social media marketing strategies because they become enamored by the “quick, effortless and guaranteed results” that someone in the internet promised them.
But you and I both know better.
Blue Media Online, being a leader in the Plastic Surgery Marketing Agency in Las Vegas, my recommendation is start by choosing the platform(s) that work best for you, the platforms where your ideal customers spend most of their time and show them why you are the go-to person to choose over everybody else.
Wether it be with TikTok advertising for Plastic Surgeons, Facebook advertising or Instagram marketing.
Otherwise, it’ll be be near impossible to stand out if you’re just copying what others are doing.
That’s not to say that duplicating what works in not a good strategy.
Just remember that the more you want to look like someone else, the less authentic you come across and the harder it is to stand out.
So if you want to grow your business and keep attracting new customers with Plastic Surgery social media marketing - focus on positioning your business as a unique and desirable solution to your clients problems.
And do it with good quality content and ads.
To your marketing success,
Owner of Blue Media Online
It’s time to change it up and we’re here to help