One of the most common concerns I hear when talking to Plastic Surgeons about their Plastic Surgery marketing is “why am I getting so little exposure for my business?”
In other words, why is your medical practice or business not being discovered by people that want to buy from you.
When you unravel the whole situation, you quickly realize that many have been dealing with this for a very long time.
- Low Facebook and Instagram reach.
- Lack of social media engagement.
- Not getting enough likes, comments or shares.
- Lacking clicks to your call to action.
Many believed that all you have to do is post, post, and post some more, and people will automatically come.
But they forgot to mention one little thing…
Even if you post and create funny Tik-Tok videos, if you don’t have a niched down audience to consume your content, it won’t matter how good it is if nobody sees it or lack to receive quality engagement.
What you weren’t told was that only a small fraction of your Facebook, Instagram and Tik Tok followers see your content at one given time.
That’s why unless you have a very engaging page, the visibility of your posts are a fraction of what they should be.
However, there is a solution to this.
And it involves using Content Distribution Strategies.
Content distribution strategies such as using Video View and Engagement campaigns, where you can strategically select who gets to see your content and how frequently.
This should be the first step in every Facebook and Instagram advertising campaign strategy.
It's indirectly what Tik Tok is doing.
Giving more visibility to creators that educate and entertain their audience with good quality content.
And the best part is that Tik-Tok itself has amazing features where you can target people based on the creators they like, the hashtags they engage with and much more!
If you’re already creating good quality content, you can quickly amplify your exposure for pennies on the dollar.
You can easily increase your engagement and bring your page back to life for the price of a Starbucks coffee.
It's how I’ve helped my clients attract qualified leads at insanely low costs, while revamping their accounts bringing them more concentrated exposure.
It just takes someone with enough experience to help you achieve it.
Don’t sleep on this, the growth of your business depends on it.
To your marketing success,
Owner of Blue Media Online
It’s time to change it up and we’re here to help