Want your Plastic Surgery Marketing efforts to stand out and reach more of your ideal patients?
You need to have a content distribution strategy!
Notice how I said content DISTRIBUTION, not content creation.
There is way too much content that sits on shelves: unused and unseen by your audience.
I’ve seen phenomenal videos created by different Med Spas and Plastic Surgeons that never see the light of day.
Videos that should be receiving much more than just 50 views per video.
With the right content distribution strategy it could get hundreds of thousands of views.
There is a little known Facebook and Instagram campaign that allows you to optimize for video views, where you end up paying a penny, or less, to put your Plastic Surgery Marketing videos in front of your ideal audience.
The best part of this campaign is that if someone watches less than 15 seconds, Facebook/Instagram won’t charge you!
So you get free screen time or pay a penny everytime someone interested wants to learn more about your Plastic Surgery services.
These campaigns are available in YouTube, Facebook and even Instagram.
So you can quickly test your content to see what performs best and make any optimizations as you go from there.
If your video isn’t getting any traction, then it’s back to the drawing board and repeat the process until you find a winning ad campaign.
And finding a winner can pay handsomely btw.
So not only is this an easy and quick way to split-test content, but it’s a great way to grow your brand and keep top of mind awareness.
This simple but effective Plastic Surgery Marketing strategy can lead to lots of new eyeballs that have never heard from you before to enter into your space which you can now retarget.
There is no reason for good quality content to go unseen or sit on shelves with so many great social media marketing strategies for Plastic Surgeons and Med Spas and distribution channels available.
Try it out and let me know how it goes!
It’s time to change it up and we’re here to help