Is your Plastic Surgery or Medical Spa consistently creating content but seem to get little to no visibility or reach?
Low engagement does not mean people are not paying attention to what you’re posting.
However, it does mean that your organic social media marketing strategy for Facebook and Instagram is limiting the amount of visibility your content has.
On average, no more than 5% of your followers get to see your posts or engage with you.
Meaning that the vast majority of people who follow you won't even see your posts.
Since reach is at an all-time low, your organic content won't be fully optimized to reach the people that are interested in buying from you.
That being said, it is still good practice to keep putting your best stuff out there.
Because that's your digital portfolio.
The same way someone goes to your website when they want to learn more about you, they also visit your social media pages to see more about your work and what others are saying about you.
It's perpetual content that lives on forever.
And nobody can take that away from you.
Nonetheless, instead of letting all of your content live on without much visibility, you can strategically place it in front of people that actually want to buy from you.
These two campaigns were created so you could reach 100% of your followers and also people outside of your following that are interested in your type of services and products.
And the best part is you can pay as little as a penny ($0.01) to reach the right person!
Facebook's AI can find your future customers based on their search history, the type of videos they watch online, other similar pages they like, etc...
The truth is Facebook and Instagram have gathered thousands of different data points to better understand their users, where they can accurately show your promoted content and ads to the best possible audience, allowing you to get the best results.
There really is no excuse to have content that is stagnant and that doesn't produce any type of ROI for your business.
What actionable steps can you implement from this?
Start by going back and taking a look at all of your content.
Take note of the videos and images people engaged with the most.
As Medical Marketing Experts, we recommend allocating a few dollars per day into those posts to start gaining some traction.
It’s the best and surest way to break through the noise, build trust with a new audience and position yourself as a leader in your industry.
Social Media Ads for Plastic Surgeons - It's the lowest hanging fruit right now to attract local patients for your medical practice and it can pay off exponentially.
Try it out and let me know what you get.
To your marketing success,
Owner of Blue Media Online
It’s time to change it up and we’re here to help